First Look of Facebook New Home Page Design, Say goodbye for Timeline...

As announced before, Facebook on Thursday unveiled a major smart changes of the home page that greets users when they log into the site.

Facebook introduced the new design to some users of the Web version of its service Thursday and will extend it to all Web users and to mobile apps in coming weeks.

The new design of the Facebook News Feed with bigger photos and links, including for advertisements, and lets users see specialized streams focused on topics like music and posts by close friends.

Facebook New Home Page Design

Company has 2 purpose for changing the design, One is how can to hold the user on Social Networking site in this challenging world and the other is how to get more advertising money.

Mark Zuckerberg, the company's co-founder and chief executive, said at a news conference that he wanted Facebook to be "the best personalized newspaper in the world." And like a newspaper editor, he wants the "front page" of Facebook to be more engaging - in particular on the smaller screens of mobile devices.

Facebook's proprietary algorithms, which try to guess what every user will want to see, will continue to filter the items that show up on each person's main News Feed. And users will be able to drill down into specific topics they are interested in, akin to the sections of a newspaper.

For instance, they can switch over to specialized feeds that are focused on just the music they are interested in, or they can scroll through a feed that consists of posts from the pages of products and people they follow - a bit like Twitter. If they want to see everything that their friends have posted, they can choose to do that, too; those posts will rush down in chronological order, without any filtering by Facebook's robots.

It's unclear how users will react to the changes; in the past, major design changes have often been greeted by complaints, at least initially.

Investors seemed to welcome the new look. Shares of Facebook rose 4.1 percent Tuesday, to $28.58. But the company's stock price remains substantially lower than its $38 initial public offering price last May.

"The best personalized newspaper should have a broad diversity of content," Zuckerberg said. "The most important stuff is going to be on the front page," he went on. "Then people have a chance to dig in."

The announcement met with swift praise from the advertising industry. In addition to bigger ad formats, the redesign's specialized content streams could keep users glued to the site longer, marketers said.

Facebook executives suggested that there would be no immediate changes to the number of advertisements that appear on the News Feed.

Julie Zhou, the company's design chief, said only that ads would be more visual. "Everything across the board is going to get this richer, more immersive design," Zhou said.

The new News Feed emphasizes the importance of photographs, which are one of Facebook's most underexploited assets. Zuckerberg said half of all News Feed posts were pictures, compared with about a quarter of all posts a year ago. Every day, 350 million pictures are uploaded to Facebook by individual users and brands.

The new design is virtually identical on the desktop and on tablets and cell phones.

For Live Demo: https://www.facebook.com/about/newsfeed